SOMERSET FOOD TRAIL
14th-30th July
LOOK BACK AT THE 2022 SOMERSET FOOD TRAIL FESTIVAL
THE 2022 FESTIVAL: A 'ROARING SUCCESS!'
We were blown away by last year's Somerset Food Trail Festival – the first one we'd held since our small pilot to test the concept, and then delayed by Covid for two years. And what an amazing ten days it was! A ‘roaring success’, according to the Western Gazette. Click on the video above to recall the heady days of July 2022 when you joined us in celebrating the very best sustainably produced food in Somerset.
Some key stats:
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198 participating enterprises took part
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247 events held
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Organised and publicised by 25 volunteers
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8,500 to 10,000 visitors over the festival
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65,726 people reached via social media
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Coverage on ITV Regional News, The Guardian, Independent, various national magazines and key local media
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7,055 unique visitors to the website
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10,000 copies of the brochure distributed
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85% of visitors surveyed said they would come again
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80% of visitors surveyed said they had increased their knowledge and awareness of sustainable farming and food production
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Three quarters of surveyed visitors said they were inspired to take action as a result of taking part, including buying local/sustainable produce.
Considering we'd set out with a plan to showcase 60 venues, perhaps 80 if we were lucky, as you can see, the Food Trail far exceeded all our expectations. We would like to offer a HUGE THANK YOU to everyone involved – all our generous sponsors, volunteers, venues and visitors – for sharing the ‘Local Love’ . Further findings of how the event went can be found in our Evaluation Report; thanks to Colin Atkinson for all his work on this.
Take a look at last year's Festival Guide below to get an idea of who was involved in the 2022 Food Trail. Bon appetit!
"Participating in the Food Trail made a significant difference to our farm and farm shop, providing the opportunity to show people the difference that farming organically makes to the environment and animal welfare"
– Rob Walrond, organic farmer, Glebe Farm
OUR 2022 SPONSORS
The Somerset Food Trail is
organised by Sustainable Food Somerset.
